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APCI-UK “PROWIEN 2015” Stand DE.s.a
The results of the 22nd ProWein are certainly positive: More than 52,000 international trade visitors, 47% international professionals, came to the nine exhibition halls from 15 to 17 March 2015 to form an overview of the range from 5,970 exhibitors from 50 countries and place their orders for the current year. While the professionals remained amongst themselves in the exhibition halls, the “ProWein goes City” initiative once again proved a highlight in the city. The programme of events provided gourmets and wine fans with a wide range of first-class events to choose from.
Düsseldorf once again impressively underlined its reputation as a metropolis for the wine and spirits business: after three days of activity ProWein 2015 came to a very successful close on Tuesday, 17 March. 5,970 exhibitors from 50 nations featured in Düsseldorf. All major wine nations and cultivating regions were present in the nine exhibition halls – the “classics” from Europe and the New World as well as the more “exotic” on the international scene (like Bolivia and Armenia). No less varied was the line-up from the 420 spirits exhibitors from 30 countries. This spanned classy brandies and liqueurs through to national specialities and international classics.
As in the past – the main interest of ProWein trade visitors is focused on wines from Germany, Italy, France, Spain and Austria. Also striking is the professionals’ increasing interest in Champagne (20%), and sparkling wines (19%) as well as spirits (21%). Demand for German wines compared with last year has also risen again by 9% to 59%. And the verdict from the German Wine Institute was therefore also positive. “From the point of view of German exhibitors, the new hall concept at ProWein went down well with trade visitors. The shift into the new exhibition halls has made it possible to present about 120 more operations from German winegrowing regions (totalling 960 German exhibitors) to the international trade audience,” says Monika Reule, Managing Director of the German Wine Institute (Deutsches Weininstitut – DWI) summing up. “The eagerly awaited 2014 vintage went down very well with trade visitors. It has produced very fruity and pleasantly sleek white wines that captivate with their fresh buzz. The slightly larger harvest over last year suits the current market climate very well. This means we can better meet the continuing good demand both at home and abroad also once again demonstrated at this year’s ProWein.”